Basile goes global

Posté le Nov 10, 2023

Par Clarisse


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Press release

HelloWork Group’s Employee Referral solution Basile accelerates its European development

Rennes - November 10, 2023 - As part of the international expansion of the HelloWork Group, Basile announces the expansion of its sought-after employee referral recruitment and internal mobility platform in Europe. The leading digital solution in France will focus its business development efforts in the United Kingdom and in Germany initially, before deploying in Benelux, Switzerland and Spain.

The added value of referral recruitment no longer needs to be proven

Founded in 2018 by César Recher, Keyne Michel and Benoît Bauchet, Basile is already trusted by more than 100 enterprise customers (eg. Bouygues, Carrefour, Devoteam, Mazars, Safran, Veolia…) and its solution is used by more than 200,000 employees as they share their companies’ job openings with their network. Acquired by HelloWork Group in 2022, Basile has developed quickly (more than 100% growth per year) in a French market with high potential. Over the past five years, the solution has allowed its customers to double the number of referral hires on average. While delivering a 19% hiring rate for referred candidates, Basile by HelloWork also makes it possible to achieve an optimal level of employee engagement over time: 68% of its clients' employees have already participated in their referral program.

A favorable job market

In a context of talent shortage, combined with a need to rationalize talent acquisition spending, the opportunity is great for Basile to accelerate its development with European companies as they express a growing need to either kickstart or improve the efficiency of their employee referral recruitment programs. With a platform already available in English, German, Italian and Spanish, HelloWork Group has also worked on providing the infrastructure, processes and internal skills necessary to seamlessly support this international scaling-up phase.

A second brand deployed internationally

This acceleration is taking place as part of a new phase of international development initiated by the HelloWork group in 2023, after the first commercial successes of its solution JobiJoba.
⁠In order to sustain this ambition, a range of actions were implemented to strengthen HelloWork’s 5th position in the European job searching and talent acquisition sector: structuring an international sales team and hiring new international talents, reinforcing its presence at major HRtech and TA events in the UK and Germany, strengthening partnerships with foreign ATS and HRIS (Basile is already, Cornerstone, ICIMS, Lucca, Oracle HCM, Salesforce, SAP Success Factors, SmartRecruiters, Talentsoft, Teamtailor, Tool4Staffing and Workday).

HelloWork Group continues its international expansion and Basile is proud to play its part in this development. In Western Europe, employee referrals have been used for a while by companies and it is regularly ranked among the five main sources of candidates. The added value of referral recruitment is easily measurable and tangible: more cost efficient, with a faster time to hire, providing more reliable candidates, while being an employer brand accelerator and an employee perk. What’s not to like?” declared César Recher, co-founder of Basile.

In parallel with Basile’s development, HelloWork Group also supports its French customers in the international deployment of their Career Site, with a dedicated solution powered by the know-how and best practices of a platform which generates more than 5 million applications per month.

About HelloWork Group

HelloWork Group is the leading French digital player in employment, recruitment and training. Through its various solutions, the group supports workers throughout their professional lives, while helping companies, recruitment firms, staffing and temp agencies to address their HR and talent acquisition issues. HelloWork Group also collaborates with Higher Education and vocational training institutions in the promotion of their course offers.

With 500 employees and €94 million of annual turnover in 2022, HelloWork Group's services are used by 40,000 professionals and 4 million users each month. They enable more than 4,400 hires and 300 student recruitments every day.

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Marketing & Communications Manager @Basile

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